Creative Strategy That Drives Business

Branding | Messaging | Design | Leadership

Helping companies turn complexity into clarity—then clarity into growth.

Gary Carbon

award-winning Creative Director and B2B brand strategist.

I help companies simplify their message, strengthen their brand, and empower their marketing. Whether you’re launching a product, refreshing a legacy brand, or building trust with a tough audience, I bring 25+ years of experience across healthcare, tech, and manufacturing to get results.

Trusted by teams at:
AbbVie · Abbott · A2-Ai · Baxter · Whitney Medical · B2B Startups

Results delivered:
✔ Increased brand engagement
✔ Streamlined go-to-market timelines
✔ Increased sales during product launches
✔ Won national recognition and C-suite buy-in

What It’s Like to Work With Me

Whether I’m consulting with your CMO or collaborating with your agency, I lead with clarity, empathy, and curiosity. I ask the tough questions, find the brand truth, and deliver high-impact creative that supports your business goals.

Client Testimonials

"Gary is one of my favorite people to work with. He's amazingly good at taking a complex project and homing in on the one key point that everything hinges on - and then he expands on that one key point and builds an entire framework to support it. He goes from rough concept to full ideation very, very well. He's also a people person, with an intuitive understanding of how to manage people and encourage them to perform at their best."

Beth Carter – Chief Strategist at Clariant Creative Agency

“…extremely creative--would give us more than a handful of options to consider for names, logos, and taglines, all of which were well-conceived--and have good follow-through.”

Steven Whitney – Owner, Whitney Medical Solutions

"… the most impressive quality is to help a company define and determine what they want to accomplish while keeping them focused on achieving that goal… We had a dramatic increase in visitors to our new website within the first month, which included 3 new clients."

Jim Cronin – Environmental Monitoring and Technologies (EMT)

Ready to Strengthen Your Brand?

Let’s talk about your goals and see if we’re a good fit.